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Fender

Fender

Fender Musical Instruments Corporation is the world’s foremost manufacturer of guitars, basses, amplifiers and related equipment.

With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide and in nearly every genre: rock ‘n’ roll, country and western, jazz, rhythm and blues and many others. Everyone from beginners and hobbyists to the world’s most acclaimed artists and performers have used Fender instruments and amps, and legendary Fender instruments such as the Telecaster® and Stratocaster® guitars and Precision® and Jazz® bass guitars are universally acclaimed as design classics.

In the 1940s, southern California inventor Leo Fender realized that he could improve on the amplified hollow-body instruments of the day by using an innovative and rather simple solid-body electric guitar design. Further, he realised that he could streamline the process of building them.

In 1951 he introduced a prototype solid-body instrument that would eventually be called the Telecaster® guitar. The Tele®, as it was often called then and still is today, was the first solid-body Spanish-style electric guitar to be commercially mass-produced.

That same year, Fender introduced a revolutionary new invention—the Precision Bass guitar. It was played like a guitar and had frets so that it could be played with “precision,” and it could be amplified, thus liberating bassists from unwieldy and increasingly difficult-to-hear acoustic basses.

These two historic instruments laid the foundation for a new kind of group and a revolution in popular music—what we know today as the modern rock combo. As opposed to the “big bands” of the era, electric Fender instruments made it possible for smaller groups of musicians to get together and be heard.

The Stratocaster first appeared in 1954, incorporating many design innovations based on feedback from professional musicians, Fender staff and Leo Fender himself. Its third single-coil pickup offered more tonal possibilities, its sleekly contoured body made it more comfortable, and its double-cutaway design made access to upper registers much easier.

Most important, however, was the addition of the new Fender vibrato (or “tremolo”) bridge, an innovation originally intended to let guitarists bend strings, thus achieving the pedal steel-like sound so popular among country music artists of the day.

Nobody could have foreseen then how the Stratocaster would go on to revolutionise popular music. Essentially unchanged since its 1954 debut, it is the most popular and influential electric guitar ever, and players at all levels and in all genres continue to rely on its sound, playability and versatility to this day.

Leo Fender himself remained an immensely creative force over the next decade, introducing many classic instrument and amplifier designs, including the Jazz Bass® guitar, the Jaguar® and Jazzmaster® guitars and the Twin Reverb® amplifier.

Because of poor health, Leo Fender sold the company to CBS in 1965. Fender Musical Instruments experienced tremendous growth over the next 20 years, but a lack of commitment and real understanding of music and musicians by CBS gradually became apparent.

To “re-invent” Fender, CBS recruited new management in 1981. William Schultz became company president, supported by associate William Mendello. Their 5-year business plan was based on increasing Fender’s marketplace presence with dramatic quality improvement and greater commitment to research and development.

When CBS shed its non-broadcast media businesses in the 1980s, a group of employees and investors led by Schultz bought Fender from CBS in 1985. The sale put the Fender name back into the hands of a small group of dedicated people committed to creating the world’s best guitars and amplifiers.

The new Fender Musical Instruments Corporation (FMIC) had to start from scratch—there were no buildings or machinery included in the sale. Among other things, FMIC purchased the name, intellectual property and some leftover parts. Supported by a core group of loyal employees, dealers and suppliers (some of whom had been with the company since Leo Fender founded it), Schultz and his colleagues set out to rebuild an American icon.

The new Fender initially imported its guitars from offshore manufacturers with proven ability to produce affordable and viable instruments, but the move toward greater quality control soon led to the establishment in 1985 of Fender’s flagship U.S. factory in Corona, Calif. A second modern manufacturing facility opened in 1987 in Ensenada, Mexico.

Also in 1987, the renowned Fender Custom Shop opened at the Corona facility, creating dream instruments for professional guitarists and guitar enthusiasts. Fender had always recognized the importance of an open-door policy for professional musicians, accommodating their requests for specific features on an individual basis. The Fender Custom Shop has since become known worldwide and industry-wide as the pinnacle of craftsmanship and sheer instrumental artistry.

FMIC moved its corporate headquarters from Corona to Scottsdale, Ariz., in 1991. From there, Fender coordinates its administration, marketing, advertising, sales and export operations in the United States and its international satellite facilities in England, France, Germany, Japan, Mexico, the Netherlands, Spain and Sweden.

Schultz retired in 2005, and Mendello became CEO.

Since its founding, FMIC has grown to be one of the world's leading marketers, manufacturers, and distributors of musical instruments. It manufactures and distributes everything guitarists and bassists need, from instruments, amplifiers, strings and accessories to professional audio products. Fender became one of the world leaders by defining the sounds we hear, by meeting the needs of musicians, by creating quality products and by backing them up with service and stability. As FMIC forges into the 21st century, its management strives to maintain Fender’s status through a combination of business acumen and love for music.

Corporate headquarters is located in Scottsdale, Ariz., U.S.A., with manufacturing headquarters and the Fender Custom Shop in Corona, Calif. FMIC markets using the brand names Fender®, Charvel®, Gretsch®, Guild®, Jackson®, Olympia®, Orpheum®, Squier®, SWR® and Tacoma®. For more information, contact Fender Musical Instruments Corporation, 8860 E. Chaparral Road, Suite 100, Scottsdale, Ariz. 85250, (001) 480.596.9690.

Fender Products at Electro Music


Fender 12-String *USED*

Fender 12-String *USED*

With USA case. Made in 1988.

£895.00

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Fender 1976 Jazz Bass ex-SHADOWS-JET-HARRIS (Mocha Brown) *pre-owned*

Fender 1976 Jazz Bass ex-SHADOWS-JET-HARRIS (Mocha Brown) *pre-owned*

 Maple neck with pearloid blocks and white binding. Previous owner Jet Harris from The Shadows. 

£2200.00

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Fender 24" Bar Stool

Fender 24" Bar Stool

Looks gorgeous, perfect for any room in the house.

£79.00

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Fender 30" Pinstripe Bar Stool

Fender 30" Pinstripe Bar Stool

So comfortable and looks amazing.

£85.99

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Fender 52 Reissue Telecaster *USED*

Fender 52 Reissue Telecaster *USED*

Excellent condition.  With tweed case.

£1195.00

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Fender American 60th Anniversary Precision Bass (Blackguard Blonde) *pre-owned*

Fender American 60th Anniversary Precision Bass (Blackguard Blonde) *pre-owned*

Pristine example of this limited edition with Fender deluxe hard case.

£1099.00

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Fender American Professional Jazz Bass (Olympic White)

Fender American Professional Jazz Bass (Olympic White)

The next refinement of the classic American Jazz Bass.

£1496.00

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Fender American Professional Jazz Bass (Sonic Grey)

Fender American Professional Jazz Bass (Sonic Grey)

The next refinement of the classic American Jazz Bass.

£1496.00

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Fender American Professional Stratocaster (Antique Olive)

£1371.00

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Fender American Professional Stratocaster (Candy Apple Red)

£1370.00

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Fender American Professional Telecaster (Butterscotch Blonde, Maple Neck)

£1343.00

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Fender Blues Junior III Limited Edition Laquered Tweed

Fender Blues Junior III Limited Edition Laquered Tweed

The world’s most popular tube amps just got better! Limited edition in tweed.

£555.00

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Fender CB-100CE Acoustic Bass + Gigbag (Natural) *pre-owned*

Fender CB-100CE Acoustic Bass + Gigbag (Natural) *pre-owned*

Excellent condition - like new with Fishman Isys III System with Active Onboard Preamp and Tuner.

£259.00

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Fender Champion 20

Fender Champion 20

An ideal practice amp!

£105.00

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Fender Classic Player Jazzmaster Special (Black)

Fender Classic Player Jazzmaster Special (Black)

For the modern guitarist who wants a classic Jazzmaster, the Classic Player Jazzmaster Special updates the timeless instrument with several thoroughly modern appointments.

£978.00

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Fender Custom 60s Jazz Bass Pickup Set

Fender Custom 60s Jazz Bass Pickup Set

Transform your J Bass with Fender's Custom 60s Jazz Bass pickups.

£172.00

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Fender Custom Shop '62 Precision Bass Pickup

Fender Custom Shop '62 Precision Bass Pickup

The Fender Custom Shop has artfully reproduced the classic 1962 Precision Bass split-coil pickup to deliver the full booming lows, punchy midrange and clear high end of the bass that started it all.

£126.00

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Fender Deluxe Stratocaster (2 Tone Sunburst, Pao Ferro Neck)

£805.00

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Fender Deluxe Thinline Telecaster (Candy Apple Red, Maple Neck)

£786.00

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Fender Eric Johnson Stratocaster *USED*

£1450.00

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Fender Japan 1975 Jazz Bass JB75 (3-Tone-Sunburst)

Fender Japan 1975 Jazz Bass JB75 (3-Tone-Sunburst)

Limited Fender Japanese Promotion. 1975 reissue with blocks and binding.

£1059.00

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Fender Jimi Hendrix Monterey Stratocaster

Fender Jimi Hendrix Monterey Stratocaster

"This is for everyone!" Jimi Hendrix-1967, moments before burning his guitar.

£805.00

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Fender Left-Handed Standard Strat *USED*

£395.00

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Fender Ltd. Ed. American Professional Stratocaster HSS (Silverburst, Ebony Neck)

£1479.00

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Fender Ltd. Ed. American Professional Telecaster Deluxe ShawBucker (Silverburst)

£1477.00

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Fender Mexican 70's Stratocaster *USED*

Fender Mexican 70's Stratocaster *USED*

With noiseless pickups.

£550.00

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Fender Mustang 90 (Sunburst)

Fender Mustang 90 (Sunburst)

Hot-rodded underground sound!

£489.00

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Fender Mustang iii

Fender Mustang iii

The world's best-selling amplifier series is back with new features, a new look and all the flexibility you've come to expect from a Fender® Mustang.

£235.00

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Fender Mustang Offset Series (Olive Green; Maple Neck)

£465.00

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Fender Original Jazz Bass Pickup Set

Fender Original Jazz Bass Pickup Set

Fender Original Jazz Bass pickups are vintage-accurate reproductions of the original Jazz Bass pickups from the early 1960s, delivering all the punch and midrange growl that made the instrument so popular.

£122.00

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Fender Original Precision Bass Pickup

Fender Original Precision Bass Pickup

An accurate reproduction of the 1962 Precision Bass pickup, this split-coil humbucking pickup delivers powerful bass and clear high-end.

£96.00

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Fender Pure Vintage '58 Precision Bass Pickup

Fender Pure Vintage '58 Precision Bass Pickup

Fender Pure Vintage ’58 pickups replicate the thump and warmth of the original-era Precision Bass with outstanding accuracy and boast a thoroughly accurate vintage-style construction.

£121.00

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Fender Pure Vintage '63 Precision Bass Pickup

Fender Pure Vintage '63 Precision Bass Pickup

With its classic ’60s-era Precision Bass personality and round, sweet low end, this powerful pickup delivers all the remarkable vintage-style tone and performance of the P Bass' powerful first incarnations.

£121.00

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Fender Pure Vintage '74 Jazz Bass Pickup Set

Fender Pure Vintage '74 Jazz Bass Pickup Set

With a versatile vintage voice full of low-end warmth and their distinct midrange, Fender's Pure Vintage ’74 single-coil Jazz Bass pickups are the ideal solution for the bass player who prefers slap-style funk, soulful fingerstyle playing and aggressive pickups.

£169.00

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Fender Rumble 15 Bass Combo V3

Fender Rumble 15 Bass Combo V3

The all-new Rumble Series is a mighty leap forward in the evolution of portable bass amps.

£84.00

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Fender Rumble 500 (V3) 2x10 Bass Combo

Fender Rumble 500 (V3) 2x10 Bass Combo

For bassists everywhere at all levels, Rumble bass combos are re-engineered to be astoundingly compact, portable and lightweight, with seismic Fender bass tone and stage-worthy features.

£539.00

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Fender Standard Jazz Bass (Candy Apple Red - MN)

Fender Standard Jazz Bass (Candy Apple Red - MN)

Introduced in 1960, the Fender Jazz Bass is still a firm favourite with professionals worldwide.

£594.00

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Fender Standard Stratocaster (3-Tone Sunburst, Maple Neck)

£507.00

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Fender Standard Telecaster (3 Tone Sunburst; Maple Neck)

£507.00

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Fender Standard Telecaster (Brown Sunburst; Maple Neck)

£507.00

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Fender Standard Telecaster (Butterscotch Blonde, Maple Neck)

£507.00

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Fender Standard Telecaster (Maple Neck, Black)

£478.00

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Fender Steve Harris Precision Bass (West Ham Colours)

Fender Steve Harris Precision Bass (West Ham Colours)

This one's a looker AND a player!

Call us for the best deal on this bass.

£987.00

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